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VISUAL IDENTITY, WEBSITE & EDITORIAL
Contemporary interior store Møbilis




Logotype redesign:




Webshop:




Catalogue:




Publicity:




Colour palette:





Møbilis is a Swiss contemporary furniture shop, stocking Italian and international interior design items. After collaborating on their previous two catalogues, Mainly Afternoon was asked to redesign their visual identity and logotype that was almost unchanged for approximately 3 decades.

At that moment, the strategy of Møbilis was also changing. The focus shifted from in-store catalogues to the online store. As a result, the new visual identity has a more contemporary and spacious feel, while it (specailly the logotype) stays close to its previous design. 




CLIENT: Møbilis
(RE)DESIGN SERVICES: Visual identity, Logotype, Webshop, Editorial, Publicity


DEVELOPMENT: In collaboration with partners of Møbilis


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