Brand / Visual Identity
Strategic and cohesive brand identities, designed to create authentic connections and lasting impressions.
Creative Direction
We start by understanding your brand’s vision, challenges, and communication priorities to shape an initial creative direction approach.Our brand identities are strategy-based and typically include logotypes, typography, colour palette, visual elements and material tactility. We provide image curation, art direction and collaborate with experts in tone of voice, photography, illustration, motion and more.
We focus on visual storytelling — creating identities that are intentional and atmospheric, connecting ideas with emotion through deliberate design choices. Our aesthetic values simplistic typography and photography that carries character, while playful details and tactile, analogue-inspired elements often find their way into digital designs.
Assets & Guidelines
We guide the process from early ideas to implementation, ensuring your brand is ready to build and sustain a meaningful presence.You’ll receive organized files and clear documentation to ensure your brand can be applied seamlessly and independently across print and digital.
Brand / Visual Identity with a focus on authentic expression
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© 2025 Mainly Afternoon
© 2025 Mainly Afternoon