Editorial / Publication
Magazines, books, and other publications that extend your brand’s voice, offering a tangible, curated experience that immerses your audience in your world.
Creative Direction
We start by understanding your goals, core themes and audience to shape the editorial concept and design direction. This includes publication structure, typography, colour palette, visual elements, image curation and material tactility. To offer well-rounded creative support, we collaborate with experts in tone of voice, photography, illustration and more.We focus on visual storytelling — creating publications that are intentional and atmospheric, connecting ideas with emotion through considered design choices. Our aesthetic values simplistic typography and photography that carries character, while playful details and tactile, analogue-inspired elements often find their way into the layouts.
Assets & Guidelines
We guide the process from early ideas to completion, so that each publication, whether a one-off project or recurring series, is ready to build and sustain a meaningful presence.You’ll receive print-ready files and a guide capturing the creative direction, along with key visual elements prepared for consistent use across print and digital.
Editorial / Publication design with a focus on authentic expression
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Creative Studio
© 2025 Mainly Afternoon
© 2025 Mainly Afternoon