MØBILIS
Contemporary Interior Store

Visual identity redesign for the occasion of the brand’s 25th anniversary and with the intention of expanding online

SERVICES
Visual identity
Logotype
Webshop
Editorial
Publicity

Møbilis is a Swiss contemporary furniture shop, stocking Italian and international interior design items. After collaborating on their previous two catalogues, Mainly Afternoon was asked to redesign their visual identity and logotype that was almost unchanged for 25 years.

At that moment, the strategy of Møbilis was also changing. The focus shifted from in-store catalogues to the online store. As a result, the new visual identity has a more contemporary and spacious feel, while it (specailly the logotype) stays close to its previous design.

CREDITS
Development: Partners of Møbilis

Catalogue

Website

Publicity

Previous version

Redesigned logotype

Colour Palette

Amsterdam Noord, NL