MØBILIS

Visual identity redesign for the occasion of the Contemporary Interior Store‘s 25th anniversary



Møbilis is a Swiss contemporary furniture shop, stocking Italian and international interior design items. After collaborating on their previous two catalogues, Mainly Afternoon was asked to redesign their visual identity and logotype that was almost unchanged for 25 years.

At that moment, the strategy of Møbilis was also changing. The focus shifted from in-store catalogues to the online store. As a result, the new visual identity has a more contemporary and spacious feel, while it (specailly the logotype) stays close to its previous design.

SERVICES
Visual identity
Logotype
Webshop
Editorial 
Publicity

CREDITS
Development: Partners of Møbilis



Catalogue




Website




Publicity




Previous version  






Redesigned logotype






Colour Palette 







 




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