Mainly Afternoon is an independent graphic design and creative direction practice of Renata Šifrar, known for her simplistic typographical choices and skills in dealing with photographic material. Together with selected external collaborators, she looks for long-lasting solutions that highlight the identity of every project.
The studio is based in Amsterdam and works internationally with artisanal & lifestyle brands, sustainable practices and projects in the cultural sector.
INTERESTED IN A COLLABORATION?
Tell us about your project, challenges, questions and what kind of expertise you look for. We can chat in English, Slovenian or French (conversational).
EXPERTISE
Visual Identity
Visual Identity
Website
Editorial
Exhibition/Signage
Consulting
PROCESS
It starts with a discussion. As each collaboration is different, we try to learn as much as possible about you. Like this, we can provide you with advice and outcome that fits your project best. We make this a habit, every step of the way:
1. Identifying challenges, research.
2. Description or a rough sketch of a structural and visual direction.
3. Further development of a concept, working on practical aspects.
4. Finalising the details, making the visuals ready to be used.
COLLABORATORS
Renata is a creative director, based in Amsterdam, The Netherlands. She studied art direction/photography (MA) at ECAL in Lausanne, Switzerland and Visual Communication at the Academy of Fine arts and Design, Ljubljana, Slovenia. Her background is in magazine design and small-scale corporate design. She also produced diary-style photographic work. She currently designs and consults for artisanal & lifestyle brands, sustainable practices and projects in the cultural sector.
Mainly Afternoon collaborates with a selected bunch of professionals, such as branding and graphic designers, web developers, photographers and illustrators.
BIO
CLIENT LIST
ARTISANAL & LIFESTYLE
Tali Mikan
Kobeiagi Kilims
Officine Studio
Ada Hamza
La Collectivité
Butik Svetil
Mobilis
ART & CULTURE
Fiona Tan
Museum of modern art Ljubljana
Outsider magazine
Christoph Westermeier
Between Two Hands
Olga Ganzha
Anthropology of childhood
Hirohisha Koike
SUSTAINABLE
Krater
Trajna
IDT - The Interdependence
Regrat
Tali Mikan
Kobeiagi Kilims
ARTISANAL & LIFESTYLE
Tali Mikan
Kobeiagi Kilims
Officine Studio
Ada Hamza
La Collectivité
Butik Svetil
Mobilis
ART & CULTURE
Fiona Tan
Museum of modern art Ljubljana
Outsider magazine
Christoph Westermeier
Between Two Hands
Olga Ganzha
Anthropology of childhood
Hirohisha Koike
SUSTAINABLE
Krater
Trajna
IDT - The Interdependence
Regrat
Tali Mikan
Kobeiagi Kilims