Creative Studio for Visual Identity Design



We design Strategic, Simplistic & Playful visual identities that help brands and initiatives create Authentic Connections & leave Lasting Impressions. Our Services support those involved in Lifestyle, Sustainability & Culture.




Bled Cotton Scarf




Creative Capacity



IDENTITY DESIGN


Visual Identity
Brand Strategy 
Branding 
Creative Direction 
Art Direction
Image Curating
Consulting




DIGITAL DESIGN


Website 
Webshop  
Social Media



GRAPHIC DESIGN


Publication 
Magazine  
Print Collateral   
Signage
Motion






Pattern Design for Krater, Silkscreend on Notweed Paper





About



Our work is known for its Thoughtful Strategy, Simplistic Typographic Choices & skills in dealing with Photographic Material. We love Playful Details and often incorporate Tactile, Analogue-like elements in our Digital Designs.




COLLABORATORS

The studio works in Collaboration with a selected bunch of professionals, such as Designers, Developers, Photographers and Illustrators.

Brand Strategy, Consulting: Mina Arko
Graphic Design: Gaja Mežnarić-Osole
Development: Sepus Noordmans, Giorgos Tsiongas  
Illustration: Nina Mršnik, Tjaša Cizej
Photography: Ada Hamza, Nataša Košmerl Lož, Klemen Ilovar, Noortje Knulst



CREATIVE DIRECTOR

Mainly Afternoon is led by Renata Šifrar, a Slovenian Creative Director based in Amsterdam Noord.

Renata holds an MA in Art Direction/Photography from ECAL in Lausanne, Switzerland, and a degree in Visual Communication from the Academy of Fine Arts and Design in Ljubljana, Slovenia. With a background in graphic design and photography, she began her career freelancing for magazines and coorporate clients, while creating diary-style photographic work. Now she runs Mainly Afternoon and designs / consults for brands and initiatives involved in Lifestyle, Sustainability and Culture.




SELECTED CLIENTS

TOASTED
Toasted Plastic Products

MARCEL VOGEL 
DJ & Label

KOBEIAGI KILIMS
Handwoven Kilim Rugs

FIONA TAN 
Visual Artist & Filmmaker

MUSEUM OF MODERN ART LJUBLJANA

KRATER
Innovative Project Space

CHRISTOPH WESTERMEIER
Visual Artist

IDT
Community Economy Initiative

OFFICINE STUDIO 
Architecture & Interior

OUTSIDER
Magazine
for Architecture & Culture 








We’d love to hear from you! 



Let’s talk about Your Vision & how we can help to Develop it, while Supporting you with Everything Creative


MAIL US    PLAN A DISCOVERY CALL






 




CONTACT TERMS OF SERVICE INSTAGRAM
Creative Studio for Visual Identity Design
© 2025 Mainly Afternoon
Amsterdam Noord, NL