Mainly Afternoon is a creative studio, designing identities that focus on authentic expression — for brands & initiatives in culture, sustainability & lifestyle.
Creative Capacity
Visual Identity
Brand Strategy
Branding
Creative Direction
Art Direction
Image Curating
Consulting
Website
Webshop
Social Media
Publication
Magazine
Print Collateral
Signage
Motion
About
Our work is known for its thoughtful strategy, simplistic typographic choices & skills in dealing with photographic material. We love playful details and often incorporate tactile, analogue-like elements in our digital designs.
Mainly Afternoon is led by Renata Šifrar, a Slovenian Creative Director based in Amsterdam Noord. Renata holds an MA in Art Direction/Photography from ECAL in Lausanne, Switzerland, and a degree in Visual Communication from the Academy of Fine Arts and Design in Ljubljana, Slovenia. With a background in graphic design and photography, she began her career freelancing for magazines and coorporate clients, while creating diary-style photographic work. Now she runs Mainly Afternoon and designs / consults for brands and initiatives involved in Lifestyle, Sustainability and Culture.
COLLABORATORS
The studio works in Collaboration with a selected bunch of professionals, such as Designers, Developers, Photographers and Illustrators.
Brand Strategy, Consulting: Mina Arko
Graphic Design: Gaja Mežnarić-Osole
Development: Sepus Noordmans, Giorgos Tsiongas
Illustration: Nina Mršnik, Tjaša Cizej
Photography: Ada Hamza, Nataša Košmerl Lož, Klemen Ilovar, Noortje Knulst
TOASTED
Toasted Plastic Products
MARCEL VOGEL
DJ & Label
KOBEIAGI KILIMS
Handwoven Kilim Rugs
FIONA TAN
Visual Artist & Filmmaker
MUSEUM OF MODERN ART LJUBLJANA
KRATER
Innovative Project Space
CHRISTOPH WESTERMEIER
Visual Artist
IDT
Community Economy Initiative
OFFICINE STUDIO
Architecture & Interior
OUTSIDER
Magazine for Architecture & Culture
Creative services with a focus on authentic expression
Creative Studio
© 2025 Mainly Afternoon
© 2025 Mainly Afternoon