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Visual identity, Website & Editorial for Møbilis 

Contemporary interior store





Colour palette:

Møbilis is a Swiss contemporary furniture shop, stocking Italian and international interior design items. After collaborating on their previous two catalogues, Mainly Afternoon was asked to redesign their visual identity and logotype that was almost unchanged for 25 years.

At that moment, the strategy of Møbilis was also changing. The focus shifted from in-store catalogues to the online store. As a result, the new visual identity has a more contemporary and spacious feel, while it (specailly the logotype) stays close to its previous design.

CLIENT: Møbilis
(RE)DESIGN SERVICES: Visual identity, Logotype, Webshop, Editorial, Publicity

DEVELOPMENT: In collaboration with partners of Møbilis

Online & Amsterdam, NL

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