Amsterdam-based creative director, designing identity systems, digital experiences and publications.
I’m Renata Šifrar, a Slovenian Creative Director based in Amsterdam. Mainly Afternoon is an independant creative direction practice that works with organisations, cultural initiatives and purpose-driven businesses to design identity systems, digital experiences and publications.
My work explores the relationship between ideas, atmosphere and visual expression, combining simplistic typography, photography and tactile details to create identities with character.
I collaborate closely with a trusted network of designers, developers, photographers and illustrators, bringing together the right expertise when a project calls for it.
Previous and curent collaborators include:
Brand Strategy, Consulting: Mina Arko
Graphic Design: Gaja Mežnarić-Osole
Development: Sepus Noordmans, Giorgos Tsiongas
Motion: Komposter
Illustration: Nina Mršnik, Tjaša Cizej
Photography: Ada Hamza, Nataša Košmerl Lož, Klemen Ilovar, Noortje Knulst
Selected Clients
Consultancy
TOASTED
Toasted Plastic Products
FIONA TAN
Visual Artist & Filmmaker
KRATER
Innovative Project Space
MARCEL VOGEL
DJ & Label
DEBRA SOLOMON
Artist
Handwoven Kilim Rugs
MUSEUM OF MODERN ART LJUBLJANA
CHRISTOPH WESTERMEIER
Visual Artist
OFFICINE STUDIO
Architecture & Interior
META DRČAR
Artist
IDT
Community Economy Initiative
OUTSIDER
Magazine for Architecture & Culture
Have a project in mind?
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