LA COLLECTIVITÉ
Fashion Store

Bold and contemporary visual identity, designed to stand out in its traditional Chinese courtyard setting 



SERVICES
Visual identity
Art direction
Store front
Promotional collateral
Bags





A bold and contemporary identity for a fashion store, located in a traditional Chinese courtyard in the hutong of Beijing. It was awarded ‘best identity design’ by an internationally acclaimed jury at 7th Brumen Biennial in Ljubljana.

CREDITS
Design in collaboration with: Mina Arko
Photography: Lui Chen



Logotype




Pattern




Location




Bags & Collateral








 




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