LA COLLECTIVITÉ

Bold and contemporary visual identity for a Fashion Store, designed to stand out in its traditional Chinese courtyard setting 






A bold and contemporary identity for a fashion store, located in a traditional Chinese courtyard in the hutong of Beijing. It was awarded ‘best identity design’ by an internationally acclaimed jury at 7th Brumen Biennial in Ljubljana.

SERVICES
Visual identity 
Art direction
Store front
Promotional collateral
Bags

CREDITS
Design in collaboration with: Mina Arko
Photography: Lui Chen



Logotype






Pattern




Location






Bags & Collateral









 




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