Side Project
An extension of your brand’s voice in a form of a publication, offering a tangible, curated experience.
IDEAL FOR BRANDS AND INITATIVES LOOKING TO:
① Expand their identity beyond standard touchpoints.
② Create a thoughtfully designed and edited outlet for their content.
③ Engage with their audience through a tactile and immersive format.
① DISCOVERY
Every project starts with a conversation. We take the time to understand your brand’s values, vision, audience, and market.
② STRATEGY
Together, we define the core themes the publication will explore and how it fits within your brand and its audience. We create and present initial concepts.
③ CREATIVE
We develop the creative direction and editorial concept. This includes publication structure, layout, typography, colour palette, visual elements, image curation and material tactility. To offer well-rounded creative support, we collaborate with other creative experts when needed.
① SUMMARY
A document outlining the strategy and creative direction.
② PUBLICATION ASSETS
Print-ready files along with a selection of key visual elements prepared for seamless use across digital and print.
We’d love to hear from you!
Let’s talk about your vision & how we can help to develop it, while supporting you with everything creative.
MAIL US PLAN A DISCOVERY CALLCreative Studio
© 2025 Mainly Afternoon
© 2025 Mainly Afternoon