Custom
Strategic and cohesive brand identities, designed to create authentic connections and lasting impressions.
IDEAL FOR ESTABLISHED BRANDS AND INITATIVES LOOKING FOR:
① Visual identity design, brand strategy and creative direction
② A strategic and cohesive brand system, designed and implemented with clarity.
③ A refined visual identity that aligns with brand values.
④ A collaborative and thoughtful approach to design and creative direction.
① DISCOVERY
Every project starts with a conversation. We take the time to understand your brand values, vision, audience, and market. Together, we identify gaps and key focus areas while reviewing existing content and practical needs.
② STRATEGY
Based on our discussions and research, we define a meaningful strategic direction and present initial concepts.
③ CREATIVE
We develop a strategy-based visual identity and art direction. This includes logotypes, typography, colour palette, visual elements, image curation and material tactility. To offer well-rounded creative support, we collaborate with experts in tone of voice, photography, illustration, motion and more.
④ IMPLEMENTATION
Bringing the identity to life across multiple platforms. This includes designing and developing websites, social media assets, publications, signage and other brand materials.
⑤ FINALISATION
Providing brand guidelines, instructions and all identity assets to ensure consistency moving forward.
① STRATEGY SUMMARY
A summary of your brand’s vision, challenges and creative direction approach.
② BRAND GUIDELINES
A clear guide to your visual identity, including logo variations, colour palette and typography hierarchy, as well as other visual elements and image material.
③ IDENTITY ASSETS
A folder with visual identity elements, prepared for seamless use across digital and print.
④ IMPLEMENTATION
Finalised print and web deliverables (websites, publications, social media...), along with detailed technical instructions.
We’d love to hear from you!
Let’s talk about your vision & how we can help to develop it, while supporting you with everything creative.
MAIL US PLAN A DISCOVERY CALLCreative Studio
© 2025 Mainly Afternoon
© 2025 Mainly Afternoon